Logo Usage
Brand logos are a cornerstone of brand identity. It is essential to follow specific rules regarding logo sizing, clear space, and placement to preserve its integrity and visibility. Whether it’s for digital or print media, the logo should always be used in accordance with the provided guidelines to maintain brand recognition and consistency.
Color Palette
Colors evoke emotions and perceptions, making the color palette a vital component of brand identity. Guidelines for primary, secondary, and accent colors, as well as their respective uses, ensure that the brand’s visual presence is unified and impactful, leaving a lasting impression on its audience.
Typography
Consistent typography reinforces brand recognition and conveys a sense of professionalism. Guidelines for font styles, sizes, and usage provide a framework for creating harmonious and easily readable content, contributing to the overall cohesiveness of the brand’s communication.
